Privacy Policy

Last Updated: [Insert Date]

Welcome to AquaTrek Shop (“we”, “us”, or “our”). Just as you trust your diving equipment to perform reliably underwater, we take your privacy as seriously as you take your dive safety. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website aquatrekshop.com or purchase our diving equipment and accessories.

1. Information We Collect

We collect information that helps us provide you with the best possible service for your diving needs:

• Personal Identification Information: Name, email address, shipping address, phone number when you make a purchase of baudriers, blades, diving weight systems or other equipment.
• Payment Information: Credit card details (processed securely through our payment gateways), PayPal email for processing orders of logbooks, fins, and other diving gear.
• Transaction Information: Details about purchases of snorkel sets, weights, or other products including order value and items purchased.
• Technical Data: IP address, browser type, device information to ensure our website works perfectly when you’re shopping for your next diving expedition.
• Usage Data: How you interact with our site, including which diving equipment categories (like accessories or belts) you view most frequently.

2. How We Use Your Information

We use your information with the same precision you’d use when adjusting your diving weight systems:

• To process and ship your orders of buckles, graduated lenses, or other diving equipment worldwide (excluding some Asian and remote regions).
• To communicate about your order status, just as you’d carefully monitor your dive profile.
• To improve our product offerings and website experience, ensuring we surface the most relevant blades, fins, and accessories for divers like you.
• To prevent fraud with the same vigilance you’d apply to checking your diving belt before a deep dive.
• To comply with legal obligations, because we believe in responsible diving both underwater and online.

3. Data Sharing and Disclosure

We share your data only when absolutely necessary, with the same discretion you’d use when sharing dive site locations:

• Service Providers: Shipping carriers to deliver your logbook covers or diving weight systems, payment processors for secure transactions.
• Legal Requirements: When required by law, with the same seriousness as following dive safety protocols.
• Business Transfers: In the event of a merger or acquisition, we’ll notify you as promptly as you’d want a dive buddy’s warning.

We never sell your personal information to third parties.

4. International Data Transfers

As we serve divers from Bradford to Brisbane, your information may be transferred to and processed in countries outside your own. We ensure these transfers comply with data protection laws, just as we ensure our diving equipment meets international safety standards.

5. Data Storage and Security

We protect your data with the same level of security you’d expect from premium diving equipment:

• 256-bit SSL encryption – the digital equivalent of a high-grade diving lock
• PCI-DSS compliance for all payment processing
• Regular security audits, like the equipment checks you’d perform before a dive
• Limited access to personal data within our organization

We retain your information only as long as necessary to provide services or as required by law.

6. Your Rights

You have rights regarding your personal data, as fundamental as your right to safe diving conditions:

• Access: Request a copy of your personal data we hold.
• Correction: Update inaccurate information, just as you’d calibrate your diving instruments.
• Deletion: Request erasure of your personal data under certain conditions.
• Objection: Object to certain processing of your data.
• Restriction: Request limitation of how we use your data.
• Portability: Request transfer of your data to another service.

To exercise these rights, contact us at [email protected].

7. Cookies and Tracking Technologies

We use cookies and similar technologies with the precision of a dive computer tracking your depth:

• Essential Cookies: Necessary for our site to function, like remembering items in your cart as you shop for baudriers and buckles.
• Analytics Cookies: Help us understand how divers navigate our site to improve the experience.
• Marketing Cookies: Show relevant ads for diving equipment you might be interested in.

You can control cookies through your browser settings, though this may affect site functionality.

8. Changes to This Policy

We may update this policy occasionally, just as diving equipment evolves. We’ll notify you of significant changes, giving you time to review them before your next purchase of fins or weights.